Blog and News
Is marketing wasting all your money?
Why do advertise? Because we want to acquire more customers or keep in interest of the ones we currently have. Some of the prevailing strategies of marketing are to be more successful higher amounts of money need to be spent on advertising. Even just copying what...
3 steps to Effective Marketing
As a business reaching new or current questions is vital for continuing profitability. The first step is to define who are your top customers or clients. The best way to find your top clients is to use data analysis on your client list. (If you do not keep an active...
People are not the most important asset
One of the biggest points of business theory is that people are a business’ s most important assets. We are here to tell you that is not the case. Think about the hiring process. First someone usually in the human resources department must write a job description...
What your rate says about your Perceived Value
Companies with a strategic plan generally compete within a certain target market for their clients. Price is one of the main points where companies differentiate or provide value to their customers. Think of the example of the jewelry department Wal-Mart where...
Why Specialization Matters
Your business is being successful and growing which is terrific but how do you keep the company in the right direction. With growth comes the ability to move your company in many different directions. One question asked all the time is at what point should a company...
Strategic Planning
Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion. Jack Welch I. Define your purpose– Why do you exist as a business? This seems a simple question but is more than just the quick answer...
“A man who does not plan long ahead will find trouble at his door.” Confucius (Strategic Planning part 1 of 3)
“By failing to prepare, you are preparing to fail.” Benjamin Franklin Benjamin Franklin and Confucius both got it right. Why create a strategic plan? Strategic business plans are tremendously helpful in moving a business forward in its growth and development. Today,...
Reach Out and Touch Someone
Reach Out and Touch Someone! Yes, a classic advertisement slogan developed by N.W. Ayer Agency for AT&T in 1979, continued through the 80’s and still very relevant today. Staying in touch with our clients is not just important, but essential to building a quality,...
Novilex Management Consulting Services for Law Firms and Lawyers
NoviLex is Your Resource for Growth. NoviLex Consulting Group can help you with not only your software needs, but your broader business goals. With 20 years of business consulting experience and a degree from the Sandra Day O’Connor College of Law at Arizona State...