Blog and News

Is marketing wasting all your money?

Why do advertise?  Because we want to acquire more customers or keep in interest of the ones we currently have.  Some of the prevailing strategies of marketing are to be more successful higher amounts of money need to be spent on advertising.   Even just copying what...

3 steps to Effective Marketing

As a business reaching new or current questions is vital for continuing profitability.  The first step is to define who are your top customers or clients. The best way to find your top clients is to use data analysis on your client list.  (If you do not keep an active...

People are not the most important asset

One of the biggest points of business theory is that people are a business’ s most important assets.  We are here to tell you that is not the case.  Think about the hiring process.  First someone usually in the human resources department must write a job description...

What your rate says about your Perceived Value

Companies with a strategic plan generally compete within a certain target market for their clients.  Price is one of the main points where companies differentiate or provide value to their customers.  Think of the example of the jewelry department Wal-Mart where...

Why Specialization Matters

Your business is being successful and growing which is terrific but how do you keep the company in the right direction.  With growth comes the ability to move your company in many different directions.  One question asked all the time is at what point should a company...

Strategic Planning

Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion. Jack Welch I. Define your purpose– Why do you exist as a business? This seems a simple question but is more than just the quick answer...

Reach Out and Touch Someone

Reach Out and Touch Someone! Yes, a classic advertisement slogan developed by N.W. Ayer Agency for AT&T in 1979, continued through the 80’s and still very relevant today. Staying in touch with our clients is not just important, but essential to building a quality,...